Musicians are sick of hearing “we can’t afford to pay, but it will be great exposure for your band.” It’s like abuse, a blasphemy to some. Yet most musicians continue to play for free at local restaurants, bars, and even concerts. To address this problem, many companies have formed a consolidated strategy to monetize exposure.
“Instead of saying ‘you’ll get a lot of exposure,’ we say ‘you’ll get 1 exposure, or 2 or maybe even 10,” a local restaurant owner tells, “it helps us and the musicians quantify exposure. Obviously, it cannot be used as a real currency, like going out and buying food from it, but it helps the musicians feel like they earned something and are not entirely broke.”
“It’s really good for our conscious. I’m a God-fearing man, and I don’t want to manipulate people into doing something for free,” another man says, “I always felt like I should give something in return. Money has no inherent value, it’s just a tool to buy things, and it’s not a commodity itself. These poor musicians deserve something more valuable than that. By quantifying exposure, we can give them a sense of achievement.”
“The response has been great. Bands are always asking each other ‘how many exposures did you get?’ and they’re always boasting about the number of exposures they have,” he continued, “most of them still can’t afford to buy food, but at least they are content with it.”
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